The Why and How of Purpose

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Many of us might have a vague idea of what our purpose is. Or at least, we had some moments where it felt like we got a glimpse of it. And that glimpse makes us longing for more.

You know that if you are more clear on what purpose means to you, and what yours is, you would be more effective. You would feel more in alignment.

During On Purpose 2020, you can work with some of the world’s best coaches on discovering and defining your purpose. Here’s an introduction to five of them.

Dan Pontefract

Over the course of his career and recent research, as he shared in his bestselling book The Purpose Effect, Dan Pontefract has discovered that purpose is defined by three distinct categories: personal, role and organizational.

Regardless of where or who we work for, we should ask ourselves key questions if we want to live and work a life full of purpose:
• What makes me? (Am I constantly developing likes and skills?)
• Who am I? (Have I defined my ‘why’? Do I know who I am?)
• How will I show up? (Is my attitude positive and purpose driven?)

Dan will help you get clear on this fundamental aspects in his session on 28 May, 10:30am EDT / 16:30 CET.

Samra Zafar

Mark Twain said: “The two most important days in your life are the day you are born and the day you find out why”

Find that “WHY” and put all your energies towards it. What is it that feeds your soul? What is the difference you want to make? What is that fire in your belly that never ceases to burn? What would you do if you never had to worry about a paycheck? What is your WHY of being in this world?

In Samra’s session on 29 May, 10:30am EDT / 16:30 CET, we will explore YOUR why and how you can put it into action by embedding it in your every day, no matter where you are in life.

When you follow your passion, you unlock your unique gifts, and do what only you are best at. Success will be inevitable. And the world will be a much better place for it!

Nick Craig

In his classic Harvard Business Review article, as well as in his book (one my favourites!) Nick Craig, describes the journey from purpose to impact.

To be nobody but yourself in a world which is doing its best, night and day, to make you everybody else, means to fight the hardest battle which any human being can fight; and never stop fighting. —E.E. Cummings

He acknowledges: finding your leadership purpose is not easy. “If it were, we’d all know exactly why we’re here and be living that purpose every minute of every day. As E.E. Cummings suggests, we are constantly bombarded by powerful messages (from parents, bosses, management gurus, advertisers, celebrities) about what we should be (smarter, stronger, richer) and about how to lead (empower others, lead from behind, be authentic, distribute power).

To figure out who you are in such a world, let alone “be nobody but yourself,” is indeed hard work. However, our experience shows that when you have a clear sense of who you are, everything else follows naturally.”

Join the session with Nick on 19 May 2020, 9:00am EDT / 15:00 CET.

Jane Horan

Is purpose a lofty ideal or a tangible good we hold onto every day? In the current reality – pandemic and economic uncertainty – purpose matters more than ever.

Jane Horan shares her answer to that question in this article:

If we’re purpose driven, we’re open to uncertainties and able to see the possibilities. Looking back, you’ve had many turning points which shaped your career to date, even if you’re unaware of some of them.

Crafting a purpose-driven role starts by rummaging through your past to uncover patterns which clearly outline the route taken to get where you are and point a way forward.

In her session on 26 May 2020 at 9:00am EDT / 15:00 CET Jane Horan uncovers the myths and realities of seeking purpose, using questions to uncover what matters most to you.

Zach Mercurio

One key thought I took away from Zach’s impressive work on meaning and purpose is the idea that your purpose isn’t what you do.

it’s the contribution you make through what you do.

A job, an education or a volunteer position are ways through which you make an impact, not the impact itself.

Realizing this difference is powerful because as soon as you can separate what you do with the impact you want to make, new possibilities emerge that aren’t confined to a role or activity (that you may not be able to do anymore).

Purposeful people tend to focus more on the contribution they can make where they are, and not on the things they do.

His research finds the result is more energy, increased mood, better health, and ultimately more resilience. Isn’t that what we all want?

Make sure to not miss Zach’s session during On Purpose 2020 on 21 May 2020, 12:00pm EDT / 18:00 CET